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BBQ STAND
with a PLAN
by
Stephen Hammill
KEYSTONE, FLA. - On weekends, travelers from as
far away as New Port
Richey and Orlando trek to a little stand on Race Track Road called
Fred's BBQ.
It's easy to miss - just a small sign adjacent to
a mailbox lets
passersby know they have arrived - that and the rising smoke. Its aroma
typically does the trick.
Two years ago, John Fedrick and his wife, Deborah,
opened the stand
inside a mobile trailer parked in front of their home at 16731 Race
Track Road, where they've lived since 1991.
"But we have 15 or so years cooking experience,"
Fedrick said. "One
day, some family members told us, 'You need to start selling this.'"
When they built a kitchen atop the trailer,
selling barbeque
sandwiches, collard greens, cornbread muffins and potato salad to
locals, word began to spread.
"Soon, people from as far away as Atlanta were
saying they heard about us," said Deborah Fedrick.
"I took it home one day and I ate it, and I think
I swooned," said
Kaye Coppersmith of Keystone, who now stops by the stand nearly every
weekend with her husband. "It's the best barbeque I've ever had."
Specializing in ribs and pulled pork, the business
relies on 20 to
30 repeat customers, the couple said. Occasionally they go on the road,
catering to large functions.
"Recently we did an entire apartment complex,"
Deborah Fedrick said,
adding they can currently accommodate 500 people for a catering event.
They advertise sparingly, relying mostly on word
of mouth. Some famous
local guests, such as Tampa Bay Buccaneers players Carnell "Cadillac"
Williams and Derrick Brooks, helped get the word out.
It's a strictly family business. Their 16-year-old
granddaughter,
Sickles High School student Dominique Gambrell, lends a hand during
summer vacation.
A Web site is forthcoming, Deborah Fedrick said,
as is their
ultimate dream: a standalone restaurant in Keystone. They hope to reach
that goal next year.
"We didn't want to get in debt; we wanted to build
up to it slowly," Fedrick said.
When it does happen, Fedrick said they will be in
debt to those who
dined with them from the beginning. "We'll have to do something special
for them."
story courtesy of the Tampa
Tribune: www.tampatrib.com
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