More News, Articles, Stories, and Resources for your Mobile Food Service Business:

"Pizza Truck vies for Lunch Devotees":Even with a bit of competition, a New Jersey pizza truck is making money (click here)

"Bikini Coffee Company": A clever marketing twist is driving this little company's profits (click here)

"Take a BIG Bite of Summer": This article from the Milwaukee Journal may give you some good ideas of what will sell (click here)

"Hungry customers flock to truck offering Asian lunch specialties": a mobile food selection that includes red snapper, chicken with Thai peanut sauce, Thai green curry, and more (click here)

"The Nobu of Red Hook Park": Mr. Soler started out feeding soccer fans who had come to watch the weekend games, and now cooks for a mix of Latino immigrants and street-food connoisseurs who flock to this quiet corner of Brooklyn as much for the cuisine as for the sports. (click here)

"Harry's Cafe de Wheels": Serving up meat and chicken pies, pasties and hot dogs from a van for 70 years (click here)

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BIKINI COFFEE COMPANY

Could this concept work for YOUR coffee cart or stand...Or for any OTHER type of mobile food service?

This business concept has caused a bit of an uproar...but also great profits for the clever owners. 

A coffee stand staffed by bikini-clad baristas. Wouldn't you stop by at least once just to see what all the comotion was about?

Granted, you've got to be able to handle the (free!) media attention and possible feminist and religious protests, but the up-side is wonderful loads of cash flowing into the owner's (and baristas) pockets. (Well, maybe not into the barista's pockets...there are very few places to stuff a dollar bill in a bikini!)

Here's a brief story from KGW Television News in Portland, Oregon:

By FRANK MUNGEAM / KGW.com

At least that's what the owners of Bikini Coffee Company are hoping. The first Portland location opened Wednesday morning in downtown to enthusiastic customers.

The Salem-based company best known for outfitting its baristas in bikinis opened a new location in Portland on Wednesday.

In May 2007, KGW first reported how Adam Marshall and Steven Rotan used the bikini baristas idea to give their Salem Coffee Nation drive-through stand a jolt.

"We wanted to do something fun and different," Rotan said. "It's creative and something new for people to look at."

The marketing strategy worked, as sales increased $1000 a day. They added a second Salem location, and will open in early July in Portland.

(end of KGW story)

They're not the first to try this...We first heard the idea from a small chain of coffee stands in various Seattle suburbs. Obviously, the idea is spreading.

Will it spread to other forms of food service? We think it could, and would be very successful if you're the type of business person who can handle some promotion-generating controversy. And is either an attractive bikini-wearer, or has an understanding wife or girlfriend.